Mixed use, cpl fee: 10.00, investments around retail growth nodes yield the best returns, prime location next to regional shopping mall, prime visibility and prime accessibility, prime garden route market coverage, commercial Jeffreys Bay  Jeffreys Bay is a picturesque town situated on the coast of the Eastern Cape. Bracketed by an amphitheatre of towering mountains and its world renowned surfing beaches. Talented surfers skilled to ride their boards in the tubes of majestic waves or just ahead of the great white rollers will tell you that the professional rate Jeffreys Bay amongst the ten best surfing points in the world. Jeffreys Bay (Afrikaans: Jeffreysbaai) (34°02′S 24°55′E) is located on the magnificent Garden Route.  The town is situated just off the N2 Highway, about an hour's drive southwest of Port Elizabeth. Jeffreys has grown from a sleepy little fishing town over the past few years and is one of the fastest expanding town / city in the country. Jeffreys Bay has been one of the fastest growing towns in South Africa over the past 20 years The development Jeffreys Bay has been one of the fastest growing towns in South Africa over the past 20 years and although fragmented retail nodes had sprung up along the main beachfront road, its CBD has become congested. In 2002 when the property market had started booming, the developers recognized the trend in Jeffreys Bay and decided to utilize farm land  to develop a ‚new business and shopping node' for Jeffreys Bay and the whole Kouga region. With this 600 ha tract of land, the developers could plan and design a modern mixed-use development, comprising retail, commercial, industrial, residential and retirement components. Within the first 18 months of operations, the business had generated R70 million of property sales. The developers were approached by Atterbury Properties who had developed a number of shopping malls around the country and had also purchased adjacent land for a residential golf development. A transaction for the mall land was concluded and construction commenced in August 2007. This high-profile mall development has had the effect of precipitating sales of retail, commercial, industrial and residential properties in the development.  The effect of having a mall in close proximity has encouraged local businesses to follow the concentration of consumers to the development. This convergence of commerce has been referred to as ‚The Power of The Mall,' which effectively creates a powerful growth node. In order to provide businesses the opportunity to be located as close as possible to the mall, the developers have created a Business Park next to the mall and alongside the main access road from the N2 highway into Jeffreys Bay. With all the existing industrial land already taken up, the Industrial Park development, positioned opposite the mall on the other side of the Humansdorp road, provides a supply of new light industrial developments to the area. Although the Industrial Park and Business Park are 75% sold out, there are still prime sites available, which, in the light of the growth node principle, constitute excellent investment opportunities. The construction of a new regional mall is the first sign of massive growth coming to an area. This has been the case at Fourways mall in Johannesburg, Gateway in Umhlanga, Lifestyle in Ballito and the Somerset mall where the new mall has been the catalyst to massive growth. The dominant regional mall attracts massive numbers of consumers and other businesses move to the area to capitalise this consumer traffic. This sets in motion a domino effect and the demand for key locations drives up the value of the properties around the mall. In a 2008 research project on investment decisions by JSE-listed property funds, it was found that the asset rated as the top contributor to growth in these portfolios is the dominant regional mall. What type of property value growth do these malls generate? Property adjacent to Gateway mall at Umhlanga showed 400% growth over 6 years Somerset mall's adjacent property grew by an average of 29% for ten years! Similar figures were seen where new dominant malls were built in Ballito, George and Nelspruit The regional shopping mall, is surrounded by the business park and industrial park, providing excellent commercial property investment opportunities. The growth in the property values around the mall are expected to follow the same trend as properties around the malls in Ballito, George and Somerset west, So whether you decide to buy the land to hold for capital appreciation or erect a building to create an annuity based income stream you are assured that investments in retail growth nodes yield the best financial returns.  Pricing starts at just £ 72,000 or £ 44 per m2 for a 1600m2 stand.  Stand sizes range from 1600m2 to 30000m2

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